TurboPup got investment on Shark Tank, expanded into many pet stores, but later disappeared and is no longer active.
Pitch and Deal
Kristina Guerrero presented turbopup as a compact, portable dog “meal bar” to solve the problem of carrying bulky dog food on hikes or trips. She asked for $100,000 in exchange for 20% of her company. After negotiation, she accepted $100,000 for 35% equity from Daymond John.
Success and Expansion
After the show, there was a surge in demand. Customers rushed in to order the bars, and publicity boosted brand awareness. Daymond used his network to help with retail placement.
TurboPup soon reached 700 PetSmart locations. The company also teamed with distributors to scale production and shipping. The plan was to grow beyond niche stores and reach a national audience.
Kristina leaned on her background (veteran, disciplined, motivated) as part of the brand image. The bars were marketed as “complete meals” for dogs—not just snacks—but meals with vitamins, minerals, and a full nutrient profile.
Problems and Decline
At first things looked promising. But several issues emerged:
- Quality complaints: Some users reported moldy bars, damaged or perforated packaging.
- Trust damage: These complaints spread, hurting brand reputation.
- Product disappearance: Turbopup bars were gradually removed from Amazon and other platforms.
- Online silence: Their official website shut down. Social media pages stopped posting.
- Lack of communication: The company never officially announced its closure or direction change.
Over time, the brand faded. By around 2022, it was essentially inactive.
Status in Recent Years
As of now:
- The turbopup domain is offline.
- Social profiles remain inactive, with last updates years ago.
- The bars are no longer sold anywhere major.
- No clear public statement exists about a relaunch or revival.
