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Light Magazine > Celebrity > Carlos Tavares and Drake: Careers and Business Ventures
Celebrity

Carlos Tavares and Drake: Careers and Business Ventures

Jules Lavallee
Last updated: 2026/09/28 at 12:26 PM
Jules Lavallee 2 weeks ago
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Carlos Tavares built his career managing major car companies, while Drake built his through acting, music, and businesses connected to his public brand. They work in different industries, and there is no established business partnership between them.

Contents
Carlos Tavares’s early career in the car industryLeading Groupe PSAThe creation of StellantisDrake’s path from acting to musicOVO Sound and the music businessClothing, production, and fragranceDrake’s NOCTA collaborationHow their careers compareHave Carlos Tavares and Drake worked together?

Carlos Tavares’s early career in the car industry

Carlos Tavares is a Portuguese automotive executive. He began his career at Renault in 1981 and spent many years working in the car industry before becoming a chief executive. He later held senior roles at Nissan, gaining experience across different companies and markets.

His career followed a path common among senior automotive leaders. He worked inside established manufacturers, took on larger management duties, and eventually became responsible for entire businesses. The work involved decisions about vehicles, factories, costs, and sales.

Car manufacturing is a complex business. A company must plan new models years before customers can buy them. It needs parts from suppliers, production space in factories, and dealers or other channels to sell and service vehicles. It must also meet safety and environmental rules in the markets where it operates.

That background helps explain Tavares’s later roles. His name is linked mainly to the management of large car companies. He became known for leading businesses that already had brands, employees, and production networks. He did not become famous by creating a car brand under his own name.

Leading Groupe PSA

Tavares became chairman of the managing board of Groupe PSA in 2014. The group included Peugeot and Citroën, two long-established French car brands. DS was also part of its brand structure.

At PSA, Tavares was responsible for the direction and performance of the business. His work included decisions about costs, manufacturing, products, and where the company should grow. Those decisions affected more than one car model. They shaped how the group used its money and resources across its brands.

A car group must give customers a reason to choose each of its brands. It also has to avoid paying for separate parts and processes when sharing them makes sense. Balancing those needs is a central management task. Cars may share engineering while still having different designs, prices, and audiences.

PSA’s acquisition of Opel and Vauxhall became a major part of Tavares’s time in charge. Opel had a strong presence in continental Europe, while Vauxhall was familiar to buyers in the United Kingdom. Adding them gave PSA more brands and operations to manage.

An acquisition does not end when a deal is signed. The combined business has to decide how products, factories, suppliers, and teams will work together. Tavares’s role at PSA therefore included both running its existing brands and overseeing a larger group after the Opel and Vauxhall deal.

The creation of Stellantis

Groupe PSA and Fiat Chrysler Automobiles combined to form Stellantis in 2021. Tavares became the new company’s chief executive officer. This was the most prominent position of his automotive career.

Stellantis brought together brands with different histories and customers. Peugeot, Citroën, and Opel were part of one side of the combination. Brands such as Jeep, Ram, Fiat, and Chrysler came from the other. The company had to serve buyers looking for many kinds of vehicles in different markets.

Tavares’s job was to lead that combined business. A chief executive in his position has to consider product plans, manufacturing, investment, sales, and financial performance. Decisions about one market can affect factories and brands elsewhere in the group.

The merger is an important part of Tavares’s business record, but his role should be described accurately. He led Stellantis as its CEO. That does not mean he personally founded or owned every car brand within it. Many of those brands existed long before Stellantis.

It is also useful to separate the company from the person managing it. Stellantis had its own shareholders, board, employees, and brands. Tavares held a senior executive role within that structure. His career can be assessed through the decisions and responsibilities of that role without treating the company’s assets as his personal ventures.

Tavares left the CEO position on December 1, 2024, when Stellantis announced that its board had accepted his resignation with immediate effect. He should therefore be described as a former Stellantis CEO. His work in creating and leading the company remains part of his career, but the position ended in 2024.

Drake’s path from acting to music

Drake was born Aubrey Drake Graham in Toronto, Canada. He worked as an actor before becoming widely known as a rapper and singer. His move into music became the defining step in his public career.

By 2009, “Best I Ever Had” had become a major hit. His first studio album, Thank Me Later, arrived in 2010 and reached the top of the Billboard 200 album chart. Take Care followed in 2011 and later won a Grammy Award for Best Rap Album.

Those early releases helped establish Drake as more than a former actor making music. He developed a catalog of albums and singles and worked with other artists. His recordings brought him an audience that later recognized the names and products attached to his business ventures.

Drake’s music often includes both rapping and singing. That gives him room to work across different sounds while still releasing music under one recognizable name. His career includes solo tracks and collaborations, each of which can reach listeners in a different way.

His acting background remains part of his biography, but music is the foundation of his later commercial work. When people encounter an OVO product or a Drake collaboration, they are usually encountering a brand that became familiar through his years as a recording artist.

OVO Sound and the music business

OVO Sound is one of Drake’s best-known business ventures. It is a record label connected to his music career. A label can release recordings and work with artists other than its founder, giving its business a wider purpose than one person’s albums.

That distinction matters when describing Drake’s career. His own recordings are creative work released under his name. A label is a business structure that can take part in releasing and promoting music. The two are closely connected, but they are not identical.

Building a label also changes the kind of work involved. An artist focuses on writing, recording, and performing. A label must consider releases, artist relationships, marketing, and the practical steps needed to bring music to listeners. Drake’s involvement with OVO Sound places him on both sides of that music business.

OVO Sound should not be confused with every product that carries the OVO name. The name October’s Very Own also appears in clothing and other branded items. Readers looking at Drake’s ventures need to distinguish between recorded music and physical products, even when both use familiar branding.

Clothing, production, and fragrance

October’s Very Own, commonly called OVO, has a place in apparel as well as music. Clothing gives people a way to buy a product linked to the name they know from Drake’s career. It is a separate market from recorded music, with its own design, production, and sales work.

DreamCrew is another venture associated with Drake. It is connected to entertainment production. Production work can involve developing and making projects for audiences beyond music recordings. This gives Drake a business interest in a field related to his early screen career.

Better World Fragrance House takes his name into consumer products. Fragrance requires a different process from producing a record or an entertainment project. A product must be developed, packaged, distributed, and sold. Its connection to Drake may attract attention, but customers still encounter it as a product with its own purpose.

These ventures show how one public career can support several kinds of business activity. They should still be described separately. A record label, an apparel business, a production company, and a fragrance line do not all operate in the same way.

Public branding also has limits as evidence. Seeing Drake’s name attached to a venture does not reveal every ownership term, contract, or revenue figure. It is accurate to discuss his association with these projects without claiming financial details that have not been established.

Drake’s NOCTA collaboration

NOCTA is a collaboration between Drake and Nike involving footwear and apparel. It connects his work as an artist with an established sportswear company. Clothing and shoes under the NOCTA name are sold as products, rather than as music releases.

A collaboration is different from founding a company alone. Nike brings its own design, production, and retail business to the project. Drake brings a recognizable name and a creative association. Describing those roles carefully makes the venture easier to understand.

NOCTA also shows a different route into business from the one Tavares followed. Drake can take part in a product line outside music while continuing his recording career. Tavares’s main business roles involved managing entire car companies as an executive.

How their careers compare

Tavares and Drake both became prominent enough to work across more than one business activity, but they arrived there in different ways. Tavares spent decades in automotive management before leading PSA and Stellantis. Drake built a public audience through acting and music, then developed ventures and collaborations around that career.

Their daily responsibilities were different. As a chief executive, Tavares had responsibility for large organizations making and selling vehicles. His decisions could affect factories, workers, product plans, and many brands at once.

Drake’s work begins with music and performance. His business interests then extend into a label, clothing, entertainment production, fragrance, and a sportswear collaboration. His exact role can differ between projects. Being an artist on a recording is not the same job as working on a clothing line or a production company.

The word “brand” also means different things in their careers. At PSA and Stellantis, it refers to vehicle names with their own product ranges and customers. In Drake’s work, names such as OVO connect products and projects to a public identity built through music.

There is also a difference between management and ownership. Tavares’s senior positions gave him authority to lead companies, but they did not make every company asset his personal property. Drake’s association with a venture can be substantial without making every part of a partnership solely his. Keeping those distinctions clear gives a more accurate account of both men.

Have Carlos Tavares and Drake worked together?

There is no established public business partnership between Carlos Tavares and Drake. Their names can be compared because each has a career with a business dimension, not because they share a company or launched a product together.

Tavares is best known for his leadership at Groupe PSA and Stellantis, following earlier work at Renault and Nissan. Drake is best known for his music, following an early acting career, and for ventures that include OVO Sound, apparel, production, fragrance, and NOCTA.

A search for both names may suggest a connection, but the known career facts support two separate profiles. Any claim that they jointly founded a business, invested together, or worked on the same commercial project would need specific evidence.

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By Jules Lavallee
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Jules Lavallee is an internationally recognized celebrity writer and freelance journalist based in Los Angeles, California, United States. She has built a distinguished career interviewing world leaders, celebrities, entrepreneurs, and humanitarians, delivering compelling stories that inform and inspire. Known for her engaging storytelling, thoughtful interviews, and accurate reporting, Jules covers entertainment, culture, leadership, and human-interest topics for a global audience. With years of experience in journalism, she brings professional editorial expertise, credibility, and a passion for producing insightful, high-quality content.
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